The history of Bover
Bover was born out of a desire to reveal to the world the beauty and strength of Brazilian cosmetics, transforming natural actives into luxurious hair experiences. We are a brand that carries soul, purpose and authenticity. We combine the power of biotechnology with the richness of Brazilian nature to create professional cosmetics that treat, transform and enchant - with responsibility, elegance and visible results.
Founded by a Brazilian woman with a passion for innovation and valuing origins, Bover was created in Europe with the aim of offering the cosmetics market something unique: professional performance with an organic soul, high-performance ingredients and intelligent formulas that respect hair and the planet.
Our mission is to deliver much more than products. We want to raise self-esteem, empower beauty professionals with knowledge and technique, and promote a new view of luxury: a conscious, natural, effective and unforgettable luxury.
We are guided by three fundamental pillars:
- Performance without aggression: Powerful formulas, without formaldehyde, without aggressive chemicals and with real results.
- Origin with purpose: Ingredients from the forest and Brazilian biodiversity - with history, culture and respect.
- Beauty with truth: Care, ethics, excellence and love for every detail.
We are here to leave a legacy. To show that it is possible to straighten, treat, care for and transform with awareness. And to create a community of professionals who believe in beauty as a tool for personal and professional transformation.
Bover is science, nature and glamor in balance. It's Brazil elevated to the highest standard of international excellence.